A substantial distribution deal has been concluded between Pariplay®, a NeoGames S.A. subsidiary, and ATG, a Swedish operator landscape, according to the technology-driven supplier of end-to-end iLottery and iGaming solutions.
Pariplay® will be able to further penetrate the Swedish market thanks to this arrangement.
Ahead-thinkers in the sector:
ATG holds 30.3% of the licenced market, placing it top in the sector. It was established in 1974 and quickly rose to prominence in the horse racing sector.
It now has the potential to grow much more well-known thanks to Pariplay. Through this arrangement, ATG will get access to certain third-party and Wizard Games titles. Through the aggregation platform Fusion® from Pariplay, several games are accessible.
Pariplay was founded in that year. With licences for many regulated casino markets in Europe and the USA, including Gibraltar, Malta, New Jersey, and Connecticut, it rose to the position of a leading platform supplier for iGaming operators. Fusion®, the content delivery system, is one of its most outstanding features. Fusion's goal is to improve operators' productivity and return on investment.
Players will discover some well-known games among the best-performing ones, like Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme, and Jade King.
An intriguing slot machine game called Dragons of the North is set in a world where dragons are still alive, with the fire dragon being one of them. The slot game Spirit of Mustang likewise transports you to a different world—that of wild horses and untamable nature. Jade King is an additional game that takes you to a new realm. Play this game to explore the Aztecs' legendary metropolis and hang out with them! Try 12 Super Hot Diamonds Extreme for those who wish to experience something more opulent and have fun while mining diamonds.
What awaits us in the future?
There is a lot of optimism over the outcome of this partnership.
NeoGames CEO Moti Malul noted that ATG has a long history in Sweden and is a well-known and beloved brand there. Since they first opened their online casino, it has only grown stronger, and we are delighted to assist their ongoing expansion with our premium content that appeals to a broad player population.
The head of ATG's casino, Maria Allmér, is pleased with this partnership as well. She said they committed to provide clients with thrilling gaming experiences that run smoothly and ethically. "By partnering with Pariplay®, we will be able to further reinforce our product portfolio and enhance our offer in line with our promise," she continued.
Given that ATG had 1.3 million subscribers at the end of the previous year, this alliance might be quite advantageous for Pariplay. Currently, Fusion®'s database has approximately 14,000 games from more than 80 providers. ATG will now have access to a variety of back-office conversion and retention technologies that increase player value, which is fantastic news.
